Hi there!

My name is Johan Holmlund and I am a strategist specialized on all matters connected to pricing and the relationship between pricing, strategy and brand building. My mission is to make everyone in the organization understand the true nature of pricing and how you need to start with the brand


and its positioning before you can even begin to optimize it in spread sheets.

Having spent the better part of the last decade working both within companies and as a consultant I have created pricing strategies for entire companies with whole portfolios of products/services as well as single products and services for small start-ups. If you need help with your pricing, don’t hesitate to get in touch.

I am available for consulting, coaching and lectures.

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